HI THERE - I’M SOPHIE MASSAROTTI…

the Founder & Executive Producer of Real Things Collective.

For the past fifteen years I’ve been lucky enough to produce some incredible live events around the world - from large-scale public festivals in Australia to global entertainment events across the Middle East and South America.

My work has included high-adrenaline Formula 1 and Formula E after-race concerts in Diriyah and Jeddah, the globally renowned Soundstorm festival in Riyadh - one of the world’s largest music festivals - as well as major sporting and cultural events across Saudi Arabia and the UAE. I’ve also produced smaller, highly curated experiences, including an intimate fan activation with global Latin music superstar KAROL G in Medellín.

Earlier in my career I spent nearly a decade delivering some of Melbourne’s most iconic civic events including Moomba Festival, Firelight Festival, and New Year’s Eve Melbourne, helping shape celebrations attended by hundreds of thousands of people each year.

During that time I also worked within Victoria’s screen industry supporting location development and production logistics for major film projects, showcasing Melbourne on the big screen and expanding my experience across the broader creative production world.

My love of live events started early, working on landmark Australian music festivals like Big Day Out, Soundwave, Parklife, Stereosonic, and Laneway Festival. Producing these festivals at the start of my career - and watching audiences experience those shows - sparked my passion for creating unforgettable live moments.

Real Things Collective grew out of the people I’ve met along the way. After years of working on productions around the world, I’ve learned the best experiences are always built by great teams. The collective has the ability to bring together trusted producers, creatives, designers, and specialists depending on what each project needs.

When I’m not on site delivering shows, I split my time between Australia and Italy - chasing sunshine, espresso, crystal clear beaches and the best timezones for upcoming projects.

I work with clients and collaborators globally - feel free to reach out and say hi.