Hi there - I’M SOPHIE Massarotti…
the Founder & Executive Producer of Real Things Collective.
For the past fifteen years I’ve been lucky enough to produce some incredible live events around the world - from large-scale public festivals in Australia to global entertainment events across the Middle East and South America.
My work has included high-adrenaline Formula 1 and Formula E after-race concerts in Diriyah and Jeddah, the globally renowned Soundstorm festival in Riyadh - one of the world’s largest music festivals - as well as major sporting and cultural events across Saudi Arabia and the UAE. I’ve also produced smaller, highly curated experiences, including an intimate fan activation with a global Latin music superstar in Medellín.
Earlier in my career I spent nearly a decade delivering some of Melbourne’s most iconic civic events including Moomba Festival, Firelight Festival, and New Year’s Eve Melbourne, helping shape celebrations attended by hundreds of thousands of people each year.
During that time I also worked within Victoria’s screen industry supporting location development and production logistics for major film projects, showcasing Melbourne on the big screen and expanding my experience across the broader creative production world.
My love of live events started early, working on landmark Australian music festivals like Big Day Out, Soundwave, Parklife, Stereosonic, and Laneway Festival. Producing these festivals at the start of my career - and watching audiences experience those shows - sparked my passion for creating unforgettable live moments.
Real Things Collective grew out of the people I’ve met along the way. After years of working on productions around the world, I’ve learned the best experiences are always built by great teams. The collective has the ability to bring together trusted producers, creatives, designers, and specialists depending on what each project needs.
When I’m not on site delivering shows, I split my time between Australia and Italy - chasing sunshine, espresso, crystal clear beaches and the best timezones for upcoming projects.
I work with clients and collaborators globally - feel free to reach out and say hi at hello@realthingscollective.com
KEY PROJECTS
SOUNDSTORM MUSIC FESTIVAL
Riyadh, Saudi Arabia
One of the world’s largest music festivals with five Guinness World Records, welcoming hundreds of thousands of attendees across a multi-day desert festival site. Responsible for operational and logistics strategy across international and local production teams.
Project Scope:
Festival Operations Strategy
Global Crew Travel & Logistics Strategy
Access & Accreditation Systems
Festival Back-of-House Operations
Cross-Team Operational Coordination
Live Event Delivery
PHOTO: MDLBEAST
FORMULA E AFTER RACE CONCERTS
JEDDAH & DIRIYAH, Saudi Arabia
Two nights of large-scale after-race concerts during the Formula E Jeddah and Diriyah E-Prix weekends, featuring international headline artists and audiences of tens of thousands. Included a premium VIP hospitality environment, seamless integration with the Formula E race schedule, and alignment with the championship’s sustainability initiatives.
Project Scope:
Concert Production Planning
Race Weekend Scheduling Integration
Client & Stakeholder Leadership
Custom Stage Scenic Delivery
Cross-Team Production Coordination
Live Concert Delivery
PHOTO: TAIT
FORMULA 1 AFTER RACE CONCERTS
JEDDAH, Saudi Arabia
Two nights of large-scale after-race concerts during the Formula 1 Saudi Arabian Grand Prix weekend, featuring international headline artists and audiences of tens of thousands. Included a premium VIP hospitality environment and seamless integration with the Formula 1 race schedule.
Project Scope:
Concert Production Planning
Race Weekend Scheduling Integration
Client & Stakeholder Leadership
Custom Stage Scenic Delivery
Cross-Team Production Coordination
Live Concert Delivery
PHOTO: MDLBEAST
TROPICOQUETA VIBES
MEDELLIN, COLOMBIA
An intimate fan experience with a global Latin music superstar in Medellín, designed for a select group of superfans invited from around the world. The activation transformed a secret location into a highly curated environment where guests could connect with the artist through an immersive and unforgettable live experience.
Project Scope:
Creative Concept Development
Experience & Guest Journey Design
Venue & Location Development
Brand & Artist Collaboration
Scenic & Decor Sourcing & Build
Activation Delivery
PHOTO: SOPHIE MASSAROTTI
MELBOURNE NEW YEARS EVE
MELBOURNE, AUSTRALIA
One of Australia’s largest public celebrations, delivering citywide fireworks and live entertainment across multiple locations in Melbourne’s CBD for hundreds of thousands of attendees each year.
Project Scope:
Citywide Event Operations
Pyrotechnics Site Scoping & Delivery
Crowd Management Strategy
Multi-Agency Stakeholder Coordination
Multi-Site Event Logistics
Event Control Centre Operations
PHOTO: JOEL STRICKLAND
